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Privacy Policy

First Fence Ltd takes the privacy of our website users very seriously.  This privacy policy ('the Policy') sets out how we use and protect any information that you give us when you use this website. We ask that you read this Policy carefully as it contains important information about how we will use your personal data. For the purposes of the Data Protection Act 1998, First Fence Ltd ('we' or 'us') is the 'data controller' (i.e. the company who is responsible for, and controls the processing of, your personal data).

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Policy.

We may change this policy from time to time by updating this website page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 15/05/2012.

What we collect

We may collect the following information whenever you complete an online form:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For example, we will obtain your personal data when you register to use this website, send us feedback, contact us for any reason, sign up to a service, or purchase or hire goods or services.

We may monitor your usage of this website. This may include monitoring how many times you visit, which pages you go to, traffic data, location data and the originating domain name of your internet service provider.   This information helps us to build a profile of our users.  Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. Please see further the section on 'Use of cookies' below.

Occasionally we may receive information about you from other sources (such as credit reference agencies) which we will add to the information which we already hold about you in order to help us provide goods and services to you and improve and personalise our service to you).

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: 

  • internal record keeping e.g. to help us identify you and any accounts you hold with us
  • administration
  • statistical analysis
  •  to improve our products and services
  •  customer profiling and analysing your purchasing preferences
  • marketing  -we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. see 'Marketing and opting out' below
  • from time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or post . We may use the information to customise the website according to your interests.  For more information on this see Controlling your personal information below
  • fraud prevention and detection
  • billing and order fulfilment
  • credit scoring and credit checking--see 'Credit checking' below
  • customising this website and its content to your particular preferences
  •  to notify you any changes to this website or our services which may affect you
  •  security vetting
  •  improving our services
  • (specify any other purposes)

Marketing and opting out

Unless you have asked us not to do so, we may contact you by telephone, SMS, email, post or   text about products, services, promotions or special offers which may be of interest to you.

We may share your personal data with organisations who are our business partners and we or they may contact you by telephone, SMS, email, mail or text, unless you have asked us or them not to do so, about products, services, promotions or special offers which may be of interest to you.

If you prefer not to receive any further marketing communications from us, you can opt out at any time. See further Controlling your personal information below.

Security

We are committed to ensuring that your information is secure.

We will use technical and organisational measures to safeguard your personal data, for example:

  • access to your account is controlled by password and username which are unique to you
  • we store your personal data on secure servers
  • payment details are encrypted [using SSL technology]
  • we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet.

Monitoring

We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of [quality assurance, training, fraud prevention and compliance.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual as they recognise you whenever you visit this website.  They speed up access to this website (so you do not have to log on each time). The web application can tailor its operations to your needs, likes and dislikes by storing  and remembering information about your preferences. This information, such as your IP address and/or browser, will be used by us for administration purposes and statistical analysis.  This information will not usually identify you personally but will help to to build a profile about you.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually change the settings on your browser setting so that cookies are not accepted . This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Credit checking

To enable us and other companies in our group to make credit decisions about you and your business and for fraud prevention and money laundering purposes, we may search the files of credit reference and fraud prevention agencies (who will record the search). We may disclose information about how you conduct your account to such agencies and your information may be linked to records relating to other people living at the same address with whom you are financially linked. Other credit grantors may use this information to make credit decisions about you and the people with whom you are financially associated, as well as for fraud prevention, debtor tracing and money laundering purposes. If you provide false or inaccurate information and we suspect fraud, we will record this.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@firstfence.net

Disclosure of your personal data

We may disclose your personal data to:

  • other companies within our group
  • our agents and service providers (e.g. providers of web hosting or maintenance services)
  • credit reference agents--see 'Credit checking' below
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity
  • our business partners in accordance with the 'Marketing and opting out' section above.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Your rights

You have the right, subject to the payment of a small fee (currently £10) to request access to personal data which we may process about you. If you wish to exercise this right you should:

  • put your request in writing to us at First Fence Limited, Unit 9, Royle Farm, Caldwell Road, Drakelow, Burton-Upon-Trent, DE15 9TU 
  • include proof of your identity and address (e.g. a copy of your driving licence or passport, and a recent utility or credit card bill)
  • attach a cheque in the amount of £10 made payable to First Fence Limited
  • specify the personal data you want access to, including any account or reference numbers where applicable.

You also have the right to ask us to stop processing your personal data for direct marketing purposes. If you wish to exercise this right you should:

  • put your request in writing (an email sent to (address) with a header that says 'Unsubscribe' is acceptable)
  • provide us with enough information to identify you (e.g. account number, username, registration details)

Correction of Inaccurate Information

You have the right to require us to correct any inaccuracies in your data free of charge. If you wish to exercise this right you should:

  • put your request in writing
  • provide us with enough information to identify you (e.g. account number, username, registration details)
  • specify the information that is incorrect and what it should be replaced with.

Our contact details

We welcome your feedback and questions. If you wish to contact us, please send an email to (email address) or you can write to us at our registered office below  or call us on 01283 512111. Our registered office is First Fence Ltd, Kiln Way, Woodville, Swadlincote, Derbyshire, DE11 8EA 

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website25.